Discovering the Method of Flawless Online Recording; Case Study of the "Blush" Beauty Studio

Businesses constantly improve their operation using automation and hi-tech methods. This is true, especially when it comes to businesses engaged in service provision. Today, we got a case study of an application of an automation tool called MyClients! in the beauty studio operation. Let’s get more information about it in this blog article.

Why Is Automation a Must for Beauty Studio’s Operation

So, we have a beauty salon which developed from a modest parlor to a full-fledged beauty studio with a dozen of cosmetologists and stylists and hundreds of clients applying for their services weekly.

Since the start of the operation, the studio’s administrator has managed to make all records manually. The process was simple and required just Google Docs and Excel for its implementation. When business required scaling up, things changed. The studio launched its website and its owner decided to get online records to engage more clients. Alongside, long-last clients booked appointments by phone or personally while visiting the studio. Beauty specialists also got applications from their clients, as often they needed to plan the next visit right when the patient was in the stylist’s chair.

All that brought chaos and often led to awkward situations when the administrator was sure that she could book an appointment for a client at a certain time because in her records it was free, while specialists already recorded another client for this time. The results were upsetting because visitors were messy with these troubles, and they lost time, and the studio lost clientele due to unorganized recording, although the level of wellness and beauty care services in it were sky-high.

Choosing Automation Tools for Online Recording: Why Choose MyClients!

The first step towards solving the problem with clients’ applications recording was to decide which solution would fit the operation of the studio and which suit the budget the studio’s owner had for the automation implementation.

The choice was quite a daunting task simply because of the multiple solutions which are offered today:

• Developing a custom software product which will fit flawlessly the studio’s business processes and operation routines. That was the most obvious idea, yet the most costly too. Besides, the development of a custom software product takes a minimum of 6 months to be completed. So, it was not a deal.

• Using some on-shelf products offered by software developers. It was also inappropriate because these products were often raw, they required integration and optimization which led to extra costs. Such a solution also required time to be launched.

• Using separate CRM, CMS, and other management systems was hard to implement and could slow down the operation due to the need to integrate them, teach the personnel, and maintain multiple software products at once.

• SaaS and particularly MyClients! products became a godsend in this case. Several reasons made the studio’s owner stop on this option. The first and foremost was the simplicity and quickness of the implementation. When it took 6 months to get a software product from scratch, in terms of MyClients!, the busines had to spend only half an hour to start using the SaaS product.

Thus, the decision was made, and the beauty studio managed to use MyClients!.

The Brightest Sides of MyClients! SaaS Solution in Terms of the Beauty Studio "Blush"

Which routines were delegated to the automation tool? In the "Blush" beauty studio, MyClients! was used to provide the following operations:

• Creating a single working environment where specialist and administrators can work simultaneously and get instant information about schedules, clients’ loads, free time spots in the plan, etc. This helped to mitigate schedule gaps and double recording.

• Management of clients’ database was improved. The product allowed the clinic's personnel to pick all the information about each client and organize it in a convenient and informative database where personal data, contacts, and history of visits were indicated and stored.

• Planning operations were also improved. The studio has a convenient tool to make plans, disperse loads on beauty masters, and get analytics to adjust further plans to the results of previous periods.

For customers, the process of application for the studio’s services became even easier. Due to the integration of MyClients! with the company’s site, they could easily record, re-record and cancel their visits. This also helped specialists avoid downtime because they instantly got information about cancellations and were able to re-record other clients to schedule gaps.

• The product also helped the studio to create additional communication channels with their clients. The use of auto notifications helped to remind them about scheduled visits and reduced the levels of no-shows. Thus, it was a godsend for customers and personnel both.

All that became visible just during the first week of use. Thus, the studio’s owner after two months of use got results which were almost impossible to get before. Moreover, he didn’t pay top dollar for this! The first month of use of MyClients! is a trial, so, two months of operations resulted only in a 1-month payment according to the service’s tariffs.

How to Get Results in 15 Minutes? Our Experience in the Implementation of MyClients!

Yet, how to get this solution if you have the same problems as "Blush"? Consider it to be a piece of cake. To get your MyClients! solution, you need only 15 minutes. The process consists of the following steps:

Registration

1. Check out the current tariff plans. After reading, click on the "Try it for free" button.

2. Enter the data for registration: Name of the Company, Your First name, Your Last name, Email (this email address will be used for login and we will send you a password), Phone number (a confirmation code will be sent to this number).

3. After submitting the registration form, we will send a confirmation code. After confirmation, you will be redirected to your account.

Account settings

1. Enter "Basic Information".

2. "Location" data.

3. Information about "Services and their categories".

4. Data about "Employees".

5. Information about "Setting up online registration rules".

6. Details about "Setting appointment notifications".

Use all the benefits of the service.

Depending on the number of staff and devices which you need to connect to the service and integrate, the whole process may take only 10-15 minutes! If you have any concerns, questions, or trouble with MyClients!, the technical support team is in touch with you around the clock.